Internal Communications Leader

Brooke
Beiermann

12 years in communications. 9 years building the connective tissue inside organizations. I believe great communication should feel effortless. Working with me usually does too.

Nice to meet you

I believe the best comms feel like a conversation.

I've spent the last 12 years — 9 of them dedicated to internal communications — figuring out how to make information flow through organizations without the usual friction. The kind that makes people roll their eyes at another all-hands email.

My approach is pretty simple: listen first, over-communicate never, and build platforms that people actually want to use. I've launched internal comms platforms at my last three companies — intranets, mobile apps, you name it — and I've learned that the best tool in the world means nothing if your culture doesn't support it.

I'm the colleague who remembers birthdays, drafts the FAQ before anyone asks, and somehow stays calm when everything is on fire. If that sounds like someone you'd want on your team, we should probably talk.

Internal CommunicationsChange ManagementEmployee EngagementPlatform StrategyContent StrategyCrisis Comms
Brooke Beiermann

Where I've been

A dozen years of making organizations communicate better.

March 2022 — June 2026

Employee Communications Manager

Thumbtack

Led the strategy, launch, and ongoing evolution of our company’s intranet — partnering with teams across the organization to make information easier to find, easier to understand, and easier to act on. I built the publishing processes, content standards, and analytics rhythms that kept everything running smoothly, and I created employee‑facing communications that helped people stay informed without feeling overwhelmed.

60% intranet content engagement85% weekly newsletter readershipImproved communication clarity through data‑driven insights
June 2019 — March 2022

Crew Communications Specialist

Raising Cane's Chicken Fingers

Supported internal communications across every major channel, maintaining clarity and consistency for all employee touchpoints. Launched the company's first-ever communications app, connecting 35,000+ employees across 32 states and 5 countries.

​Launched global employee communications app​Strengthened clarity across all channelsEnsured accuracy across all internal and public materials
April 2017 — June 2019

Internal Communications Coordinator

GameStop

Built the company's first intranet platform from scratch, giving employees a central, reliable place to stay connected. Designed with 10up. Supported internal communications across a wide mix of channels — from intranet content and weekly newsletters to digital signage and on‑site posters.

​Built and launched new intranet platformStrengthened cross‑functional content alignmentElevated storytelling across all channels
November 2014 — April 2017

Publications & Training Coordinator

Hewlett Packard Enterprise

Coordinated workshops from start to finish, where I learned to juggle logistics, keep people engaged, and make medical terminology feel human. Alongside training management, I managed updates to all subsystem manuals. And because I can’t resist a good morale boost, I jumped into the Social Committee

Increased workshop registration and attendance80% workshop participationLed account HP-to-HPE rebrand
June 2014 — November 2014

Public Relations & Events Coordinator

Professional Oklahoma Educators

This was the job where I learned how to do a little bit of everything. I planned events and conferences, designed and wrote every kind of communication we sent out, and even led the content and creative direction for a brand‑new website. I revamped our monthly e‑newsletter, kept our member database clean, turned survey results into real insights, and tracked all the metrics that made our work look beautifully organized. I also ran point on all things swag — designing it, ordering it, organizing it, and keeping inventory like a one‑person merch department.

Delivered polished communications across channelsLaunched new website content strategyElevated events through strong planning and reporting

What I've built

Three platforms. Three organizations transformed.

Modern Intranet · 2022

TackHub

Led the strategy, launch, and ongoing evolution of the company’s intranet (Haystack) to make information easier to find and act on.

60%

content engagement

Global Comms App · 2020

1LV Crew

Launched the first-ever communications app (Dynamic Signal) for 35,000+ employees across 5 countries.

35k+

employees connected

Intranet Platform · 2018

InsideGameStop

Built the company's first intranet platform from scratch, giving employees a central, reliable place to stay connected. Designed with 10up.

100%

launch coverage

Let's chat

Always happy to talk comms, coffee, or sports.

Whether you're looking for an internal comms leader, want to swap platform war stories, or just need someone to tell you your all-hands deck is actually fine — I'm here for it.